Navigating your dietary
health journey in workplace
A solution including online and offline services
My role
Lead product designer
product manager
Team
Product manager
Product designer
Software engineer
Testing engineer
Project manager
Content designer
Marketer
Brand manager
Sales
INTRODUCTION
Awakefit is an integrated service (offline health stations + an online app) provided by Eaglenos Inc.. The project offers customized nutrition health solutions and food delivery service for young generations in SME parks, aiming to tackle the increasingly younger common chronic diseases.
CHALLENGES
Seamless Integration of digital health solutions with real-world dining experiences, ensuring that personalized nutrition plans are effectively implemented in users’ actual work environments.
Managing logistics, meal customization, and health data synchronization at scale, ensuring that nutritional recommendations is accurate while maintaining a smooth operational flow.
Design should align with a refined business model & commercialization strategy, demonstrating value to both individual users and enterprises
OVERVIEW
Context
Eaglenos is a company dedicating to help people with chronic diseases, providing products including smart devices and health management apps.
AwakeFit is a vertical business solution pertain to Eaglenos Health platform, developed as part of commercialization strategy. It serves as a business-oriented extension of Eaglenos Health’s broader healthcare services.
OVERVIEW
My contribution
hIGHLIGHT
Accomplishment
2
Stations Deployed
2000+
Subscription Members
32
Cooperative Partners
User problem
Employees in SME parks face high risk of chronic diseases due to unhealthy diets and a lack of accessible, personalized solutions for effective improvement.
Business problem
Eaglenos needs to effectively commercialize its health solution by building revenue channels through profitable services, and increase user acquisition by creating a scalable model that aligns with B2B2C strategies.
Problems
Physical health station
Tangible service access through physical health stations and convenient meal delivery tailored to individual needs.
B2B Management Platform
Business-facing member management System that Enables corporate clients to track and manage employee data
Dietary tracking on APP
Comprehensive health subscription service, from health check-up to personalized data-driven dietary plan
Our solution
Awakefit seamlessly integrates personalized nutrition into workplace dining, providing employees with customized meals based on their health data. By combining regular precise health tracking with tailored meal plans, it ensures that healthy eating is effortless, measurable, and part of daily life.
Research Process
RESEARCH
Who is our target user segment for commercialization
💡Rising demand in young population
More young people are haunted by chronic disease
The rate of occurrence of chronic disease significantly increases in the younger population.
Increasing health awareness, lack of action
Only 20% of those young individuals actually take action to change behavior.
💡A High potential user group
High willingness to pay
93.4% of the young people surveyed have purchased health products, 45% of young people are willing to invest more in health
Companies‘ rising awareness
Over 90% of companies say they are willing to invest more in employee health management
PRODUCT Opportunity gap
HMW enable young individuals to improve their lifestyles, recognize, prevent, and manage chronic diseases early with premium service beyond traditional healthcare system?
RESEARCH
Where is our target user?
We selected employees in YinKun corporate park, our strategic partner, as our first round seed users, for the following 4 main reasons:
RESEARCH
What health service we should provide?
Pre-launch activities: Free health check-up
Learn employees’ health hazard
The biggest health risk for employees at present is overweight, with overall low awareness and health intervention. Being overweight is a major inducement for subsequent metabolic chronic diseases.
Questionnaires
Learn lifestyle risk factors behind abnormalities
After evaluating the data, dietary management is the optimal entry point for health management within the park considering the relevance to health issues, acceptance level, manageability, demand volume, and commercial viability,
Interview
Delve deeper into user need: dietary health service
I conducted in-depth interviews with 10 seed customers and employees and organized their perspectives into an affinity map. Explore their pathways to action for dietary management, concerns about effectiveness, emotional driven factors, cost considerations, and the need for education.
Key findings from research
Design challenge
HMW provide healthy food solution that meets diverse employee health needs, fits into workplace constraints, and offers real-time, reliable support for both individuals and businesses?
Success metrics
IDEATION
Transfer user need to product requirements
IDEATION
Design decision: A new app or embedded to current product?
The user group of this product differs from the original eaglenos health, and now we are faced with the question of whether to design a new app?
A new APP
✅
A standalone app allows for a fully customized experience, designed specifically for meal planning and health tracking
Awakefit could establish itself as an independent service branding, appealing to new user groups
❎
A separate app doubles the effort in terms of design, development, updates, and long-term platform maintenance
Embedded to current product
✅
Use the existing product's diet logging, AI and analytics features, reduce development costs, and allow users to learn about other Eaglenos’s service, strengthens the Eaglenos Health platform’s position as a comprehensive health management solution, contribute to business goal
💡
To ensure a smooth MVP launch without disrupting the experience of existing users, I designed a location-based and QR code-access system. This approach restricts Awakefit’s visibility to users within specific enterprise parks
IDEATION
Meet Our User
IDEATION
System map: Understand what other stakeholders act in the ecosystem
The following system map and service blueprint is designed based on the user journey, presenting the front-end, back-end, and supportive technical applications and employees interacting with the users.
Users being attracted by various offline touch points
Scan QR code on promotional content, get the free examination kit
Users enter the station and learn about the health station’s services
Users complete a health assessment and health check-up
Users get personal healthy diet plan based on examination results and choose to subscribe it
Everyday, Users go to the station to get lunch
They scan the food,
Record food nutrition in one click
Go to the station, user does the health check-up again and receive a periodic report after one week
Employers purchase health services for their employees and review statistics on the effectiveness (Hidden personal information for privacy protection)
1. Create Exclusive Service for Enterprise
Establish a unique service profile for the enterprise after business agreement.
2. Create Exclusive Service for Enterprise
Distribute activation codes to the enterprise for employee enrollment
3. Employee Enrollment
Employees join the program and experience the service under the enterprise's organization
4. Effectiveness Evaluation
Present service effectiveness statistics to enterprise management for feedback.
🏃🏻♀️Let's walk through the journey!
Receive a health report
Composed of health map analysis, risk analysis and potential diseases analysis
Deliver
Go-to-Market plan
Iteration
Analyzing user feedback after launch
After a month of pre-operation, I used a combination of user interviews, surveys, and in-app feedback to collect responses. We have collected real feedback from 200+ users and launched an optimization iteration
Iteration
Simplifying information filling process
In our first release, we re-use the conversational form of collecting personal health information. There are too many unnecessary questions, barrier to activate a new user.
3min
Taken to fill out all the information
15%
Gave up filling out
40%
User found the process cumbersome
Solution 1: Simplify the Questionnaire Structure
I discussed with our medical team, focus only on the most necessary health metrics that directly impact meal planning and recommendations.
Solution 2: Split the Process into Stages and enable process tracking
I change the whole interface to one question at a time while keeping the progress bar, reducing users' cognitive load and preventing drop-offs caused by uncertainty.
Solution 3: Offer Support During the Process
I asked offline service staff to give more assistance to users when they are filling out the information
Improvement
0.5min
Taken to fill out all the information
0%
Gave up filling out information
35%
Increase in user satisfaction
Iteration
Add new feature: health report center and data comparison
The entrance is in individual service package page, it’s a cumbersome process for user to navigate multiple reports and do comparison.
See the progress is a incentive for user to continue to pay
In this iteration, I added the following two functions:
Solution 1: historical health report page
Add a page to display all the historical health report, and marked if there are any abnormal indicators.
Solution 2: Historical data comparison
Below the values of each indicator in the health report, I added a small feature that shows the change in indicators from the previous report
10%
Growth in subscription in the second month after iteration
Improvement
By these feature, users can see more clearly how their health metrics evolve over time. This not only improves user engagement but also helps reinforce the value of the subscription plan, increasing user satisfaction and retention.
Iteration
Batch QR Code Verification for Service Packages
Users came to the station and did full health checkups in the service package
Scan the code one by one created significant friction for users opting for full health package verifications.
80%
Users came to the station and did full health checkups in the service package
Solution 1: Batch Verification Feature
I introduced a batch verification option that allows users to scan and redeem all service package QR codes at once. This streamlines the process for users undergoing full checkups, significantly reducing the time and steps needed.
Solution 2: Quick verification
At the service staff’s terminal, I added a quick scan button and put it at the highest priority, very easy to click.
Improvement
The new batch verification option allows users to redeem multiple health checkups at once, reducing the overall time needed for verification significantly compared to individual QR code scanning.
30s
Verification time
1s
Verification time
Next step
Business model
In considering how to develop this project next, I used the business model approach to analyze the possible resources, revenue streams and business model of this project from a macro perspective.
Next step
How to improve in next step?
Takeaways
Learning
✌🏻Let's get in touch!
+1 4124039378
Next step
Looking back to success metrics
After having a high-level plan for the project, I began to reflect on the business goals I had initially set. I realized that the most important things we needed to focus on were pulling in new customers, increasing revenue and reducing customer acquisition costs
8327
New users
9.2%
Free trial sign-up rate
￥13.8
Customer acquisition cost
24%
Customer conversion rate
32%
Customer retention rate
398k
Monthly revenue