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I design educational games

I discover product opportunity

I draw illustrations

Hello, I am Xiaoyu

An AI product designer with 4 years’ experience, thrives on visual craft, system complexity, and end-to-end execution

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

I craft commercialization strategies

I am a photographer

I designed human-centered products

Featured projects

Innovating AI with design, business, and tech thinking

I specialize in the 0–1 journey of AI product design—exploring how task automation and personalization can coexist, and designing agentic AI that tackles real user problems. Grounded in a strong understanding of AI frameworks, I focus on building products that aren’t just efficient, but create tangible business and social impact across healthcare, advertising, and educational gaming.

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Playground

Shaping gamified and Systemic Experiences

I began my professional journey in game design with a focus on visual craft, but soon wanted to design beyond aesthetics—shaping experiences that bring greater value to users. This led me to focus on the entire user journey with a system-thinking approach. I bring my game design foundation into products by weaving in interactive storytelling and gamification, making each experience not just functional, but engaging and cohesive.

Pink Poppy Flowers
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Mystery of Youdu - Game art

Created concept art and scene design for a Chinese-inspired RPG, establishing visual language and immersive atmosphere.

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Telemates - Career growth tracker

a gamified onboarding platform using interactive avatars to help new employees build soft skills and integrate into teams.

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Awakefit

An online–offline nutrition service system delivering customized meals to help employees of SMEs manage personal health.

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MOMO

A gamified weight management system that uses daily check-ins and playful mechanics to support personal health goals.

​Game art

As an ex-game artist, I crafted user experience with extreme aesthetics and creativity.

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